Bio

Michael Beach has spent two decades at the collision point of media, data, and money, figuring out where attention is going next and building companies to meet it there.

He got his start in the most Darwinian proving ground in marketing: political campaigns. As co-founder of Targeted Victory, he helped build one of the largest digital agencies in politics, an arena where you either move the needle or you're out of a job on election night. That pressure-cooker taught him something most media executives learn too late: the old playbook for reaching audiences was already broken, and the new one was being written in real time.

He took that insight and founded Cross Screen Media, a software platform that helps marketers plan, activate, and measure TV advertising across both streaming and linear, essentially building the GPS for a landscape where half the industry is still navigating by paper map.

But Michael is a builder by nature, not a one-company operator. Through 1903 Group, his holding company, he creates new ventures at the intersection of media and analytics. Through Screen Wars Fund, his early-stage venture fund, he backs founders building the infrastructure of what comes next in TV and advertising.

He also wrote the book on it, literally. Screen Wars: Win the Battle for Attention with Convergent TV has become a reference point for executives navigating the streaming transition. His weekly newsletter, State of the Screens, is read by senior leaders across media, marketing, and investing who want the signal without the noise.

Michael holds multiple patents in artificial intelligence and convergent TV advertising.

His analysis and commentary have appeared in The Wall Street Journal, The New York Times, Axios, Bloomberg, CNBC, and NPR's Planet Money.

He's based in the Washington, D.C. area, close enough to politics to understand the game, far enough from Hollywood to see the industry clearly.