Bio

Michael Beach builds businesses where data, tech, and advertising meet.

He leads 1903 Group, a holding company creating new ventures in media and analytics.

He’s also the founder of Cross Screen Media, a software company that helps marketers plan, activate, and measure TV ads across both streaming and linear platforms.

Before that:
He co-founded Targeted Victory, one of the biggest digital agencies in politics.

In 2020:
He launched Screen Wars Fund, an early-stage venture fund investing in the future of TV and advertising.

He’s also the author of Screen Wars: Win the Battle for Attention with Convergent TV and writes State of the Screens, a weekly newsletter read by top leaders in media, marketing, and investing.

His work has appeared in The Wall Street Journal, The New York Times, Axios, Bloomberg, CNBC, and NPR’s Planet Money.

Expertise:

• Media planning across TV, streaming, and digital

• Data-driven and addressable video ads

• Competitive strategies for networks and platforms

• The future of convergent TV