Business of Politics: How To Build A Disruptive Political Business
Everybody wants to get to streaming right now, and it's also the future of the business. If you are a TV buyer, the only way that you can hold onto the media budget long term is to own streaming.
Our guest today is Michael Beach, CEO of Cross Screen Media, a leading CTV activation managed service for marketers and agencies. Before starting Cross Screen he was one of the co-founders of Targeted Victory and he had an extensive political career in the field prior to that. In our conversation we dig into the nuts and bolts of building a business on the cutting edge of political technology.
