State of Streaming: How Versant Quietly Built the Future of TV Advertising in Six Weeks
That valley bottoms out in 2025
Michael Beach, Author of Screen Wars and one of the more rigorous analysts tracking the structural mechanics of the TV ad market, marks 2025 as the low point. His analysis projects streaming ad impressions will grow 127% by 2030 while linear drops 23%. The ad money crosses over to streaming somewhere around 2027 or 2028. By 2030, streaming captures 50% of TV ad impressions, up from 22% today.
